![]() ![]() and Kinoshita Yukina in Japan, as well as social media celebrities like Kaykai Salaider in Thailand and Aashika Bhatia in India.Īnother important factor that has propelled TikTok’s popularity is its strong focus on localized content. TikTok has promoted itself to local audiences using paid partnerships with local celebrities including TV personalities such as Jimmy Fallon in the U.S. The app also regularly leverages celebrities and influencers to attract attention to its platform and generate viral content on it. Users can create and upload their own 15-second videos and can also upload longer videos that were created on their phones not in the app. ![]() ![]() TikTok is a video sharing platform that offers a wide selection of sounds and song snippets, special effects, filters, stickers, plus other video editing tools to make great, engaging content.
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